Top of the 2012 non-profit Videos on YouTube

petaNon-profits seem to have become much more social savvy, as they are fast releasing more viral stuff on Google’s popular social video sharing platform YouTube. Even as we welcome , here we take a quick look at the top 5, namely ‘Invisible Children’s Kony 2012; Dumb Ways to Die of Metro Trains Melbourne; Demand a Plan to End Gun Violence courtesy Mayors Against Illegal Guns; ‘Thank You Message’ to Selena Gomez from Hana Hwang; and Boyfriend Went Vegan, courtesy PETA. Continue reading

Role of social media in brand building

Unfortunately, the tendency of certain short-sighted entrepreneurs is: ‘If I build it (online presence), user will come and things will simply take care of themselves!’ If you ask me, things never pan out that way. Users won’t be dropping in or won’t be sticking around for long, if you are not giving them what they want or expect. Continue reading

10 Social Media Facts and Figures

Today, social media has become a part of our lives. We check our accounts at home, at work and on the go too. It has also expanded into different aspects of our existence such as our personal, professional and of course, our social lives. It has risen since its birth at an impressive rate and is expected to keep rising in the time to come. Here are 10 interesting facts about Social media that will blow you away:


  1. One in every nine people on earth is on Facebook. So if Facebook was a country, it would be the world’s largest country.
  2. Each Facebook user spends about 15 hours and 33 minutes on an average on the site.
  3. 3,00,000 users helped translate Facebook into 70 languages.
  4. Excluding mobile views and embedded videos on sites, YouTube generates 92 billion page views per month on their site.
  5. YouTube users spend a total of 2.9 billion hours per month on the site.
  6. There are about 17 million articles on Wikipedia.
  7. 53% employers use social media to look for potential employees.
  8. Percentage of companies using blogs for marketing has grown from 39% to 43% in the past year.
  9. Google+ became the fastest growing network when it reached 10 million users in only 16 days.
  10. Twitter adds about 5,00,00 users per day.

 Here’s a video with more facts and figures to interest you even more:

Brands spin a web of fun with viral videos

Planting plastic insects in your friend’s bag and making prank calls are a thing of yesterday. Like most things, traditions too have taken to the social media platform.

On the 1st of April, better known as April Fool’s Day, some brands pulled off online pranks which may well be on their way to becoming classics.

Take a look back at the best online pranks and share your thoughts with us if you almost fell for them.

Here are 3 of the best videos which went viral on youtube:

The future is here! Google tells you how to control your e-mail with your body language.

A new breed of penguins – genetic mutation or a prank well executed?

The Legend Of Zelda joins the list of most awaited movies.

More user-friendly channels on the top video sharing site

Video content now truly rules the social realm. Indeed, a catchy, crisp and short video with a pertinent theme enjoys higher probability of going viral. This is because of a simulation trigger or when a large number of viewers like themselves to be closely associated with its message. Continue reading

Google’s changes to do cool things heats up privacy debate

Regarding its new privacy policy changes, Google states that it will now be able to do many more ‘cool things’ after it combines useful user information across services and products. There is much more that it can do to help them if people share the information with them.

Privacy changes to facilitate user interaction

For instance, it will be in a position to offer reminders you are going to get late for an office meeting based on your location and your calendar along with an understanding of the traffic situation that day. By blending your account information, the site can make sure that its spelling suggestions, even that for your colleagues’ names, are correct since you have typed them before. The changes take effect from March 1, 2012.

Google is going to draw information from its services like Gmail, YouTube, Google search, Picasa etc, ostensibly aimed at data integration for the user’s benefit. It will be able to integrate everything in its ecosystem such as location data, search preferences, personal habits, calendar appointments, contacts and so on.

Privacy concerns crop up

Already data-protection agencies in countries like France and Ireland are going to assess the implications. Certain consumer-advocacy groups are fretting about the fact that policy will make it easier for the global search engine giant to target ads to specific groups. This might end up inconveniencing users and make it tougher for them to stop the activities the company can perform with their personal information.

Media experts describe the development as potentially frightening and pretty frustrating from a standpoint point of individual users and overall consumer privacy parameters. An official post from Google tries to allay the fears, by stating:

Google’s clarification to criticism

In a clarification to criticism, Google’s official post mentions:

“A lot has been said about our new privacy policy. Some have praised us for making our privacy policy easier to understand. Others have asked questions, including members of Congress, and that’s understandable too. But we are making things simpler and trying to be upfront about it.

You can use as much or as little of Google as you want. For example, you can have a Google Account and choose to use Gmail, but not use Google+. Or you could keep your data separate with different accounts — for example, one for YouTube and another for Gmail.”

As already reported, regulators took umbrage after Google publicized changes earlier this month to its search engine, making information from Google Plus, its fledgling social networking service, available in a user’s search results. Major players in the social space such as Twitter felt that the selective integration of social and search on part of Google would favor Google Plus.

It remains to be seen how things shape up in the near future…

A gist of reports to social site’s prosecution

The Government of India has given the green light to prosecute 21 social networking websites, including several foreign-based companies. This could affect services by Facebook, Google, YouTube, Microsoft, and Yahoo. This development is part of a persistent argument between it and the companies over the need to screen and regulate content (or even censor it). Continue reading

YouTube Revamped – What To Expect

Though we are yet to find the connection between Google and extraterrestrial bears, YouTube has us pleasantly surprised. With Google’s revamping spree spreading to almost all of it’s services, it is about time YouTube got it’s share of attention. Continue reading