Which top brands are turning to social sites for market insights?

While most consumers may treat social media sites, such as Twitter, Foursquare and Facebook as avenues to interact with friends and post musings, brands like Samuel Adams and Wal-Mart are turning them into logical extensions of market research divisions. And many companies are just starting to figure out how to utilize the huge amount of information and insight available. Continue reading

Ohh it didn’t work! Ever thought why???

No invention, process, application or idea is of use if not used properly. Social media marketing is one such idea. Although there are many brands that have gained success through Social Media Optimization, this idea has not worked for many others, not because social media is incapable of doing it right, but because brands have not done it right. Continue reading