When it comes to conceiving and implementing an action plan for social media marketing, your team needs to be smart and nimble enough so as to delineate the several crucial, albeit finer ingredients for addressing a vast audience base. What are those vital elements that make for a holistic social media strategy? Continue reading
Today’s hyper-active social community on the Web isn’t what it was during the 2008 Beijing Olympics. In fact, the summer Olympics in London this year will be what some media experts are branding as the first ‘Socialympics’ of its kind for the influence networking platforms are bound to have on its marketing, news, updates and information dissemination. Continue reading
Facebook and Twitter have dramatically altered the canvas of customer communications for businesses in today’s competitive marketplace, all jostling to grab limited sales opportunities. They are gradually realizing that the traditional brand building methods cannot work in isolation or selectively on their own, when it comes to attracting the attention of today’s choosy customers. Continue reading
Today, social media has become a part of our lives. We check our accounts at home, at work and on the go too. It has also expanded into different aspects of our existence such as our personal, professional and of course, our social lives. It has risen since its birth at an impressive rate and is expected to keep rising in the time to come. Here are 10 interesting facts about Social media that will blow you away:
- One in every nine people on earth is on Facebook. So if Facebook was a country, it would be the world’s largest country.
- Each Facebook user spends about 15 hours and 33 minutes on an average on the site.
- 3,00,000 users helped translate Facebook into 70 languages.
- Excluding mobile views and embedded videos on sites, YouTube generates 92 billion page views per month on their site.
- YouTube users spend a total of 2.9 billion hours per month on the site.
- There are about 17 million articles on Wikipedia.
- 53% employers use social media to look for potential employees.
- Percentage of companies using blogs for marketing has grown from 39% to 43% in the past year.
- Google+ became the fastest growing network when it reached 10 million users in only 16 days.
- Twitter adds about 5,00,00 users per day.
Here’s a video with more facts and figures to interest you even more:
Although one might be tempted to think that if you can fit your resume in 140 characters, you probably haven’t achieved enough to get a job. Quite contrary to it, Twitter’s new trend ‘#twesume’ has now positively grown its roots into the corporate world. Analyzing and grading thousands of pages of academic accomplishments is now passe. The little blue birdie now acts as a medium to reach potential employers by sending across your resume squeezed into 140 crisp characters. Now, doodling on your favorite micro blogging site just might fetch you your next job.
Who’s doin it:
After communications consultant Richard Skaare came up with the idea of ‘The 140 Character Resume’ in December 2008, writer Matthew Wayne Selznick took up the challenge to write his resume in early 2009 and introduced the hashtag #twesume to make it easier for people to search on Twitter. Since then recruiters have increasingly been turning to social media for recruitments. As a matter of fact, in 2011, 89% of companies used social networks for recruiting. Now, 2012 is speculated to be the year of the twesume.
A twesume manages to do the work of a traditional resume and cover letter in less time and space. You can now make a micro resume with all the powerful keywords you ever needed and tweet it across. It works both ways for a job seeker as well as a recruiter. A job seeker can take a leap of creativity to catch the eye of potential employers. On the other hand, an employer can manage to have a ‘feel’ for the aspirant’s personality which was previously unachievable with generic cover letters.
How to do your own twesume:
To begin with, make sure your Twitter account is complete with a profile pic and a brief description of yourself. Then all you have to do is put your goals, accomplishments and skills in minimum number of characters and tweet it across. Don’t forget to put out specific hashtags like #twesume with it to make it easier to search for. And you can always link your tweet to your complete profile. Here is what a twesume looks like:
Google+, a social networking service by the search giant Google Inc. was launched on June 28, 2011 as an invite-only testing phase. It now holds the honor of being one of the fastest growing websites in history after it reaped in 25 million users in the very first month. With integrations with a number of Google products including Google Buzz and Google Profiles, Google+ is all set to be launched as a desktop application and as an application on Android and iOS operating systems.
That being said, will Google+ ever be a serious competitor to Facebook? As it turns out, no.
Google+ or Google- ?:
Google+ seems more like a Facebook ‘imitator’ than its ‘competitor’. With minor changes and bug fixes, Google plus gained a remarkable number of users in a short time. But not all these users are migrants from Facebook. They’re simply curious folks who’ve come to check out the new attraction on the web. A majority have not even flaunted their profile pics yet proving that they have never returned to the site once their curiosity was quenched. According to users, Google+ offers hardly anything more than what they already have on Facebook.
Google+ provides targeted sharing with groups of people segregated into different ‘Circles’ like friends, family, classmates and co-workers. It also has a section specifically created for viewing, managing and editing multimedia. It also includes an image editor complete with Instagram-like photo effects, privacy options and sharing features.This particular feature gave Google+ an edge initially, but Facebook now has that edge too after it bought out Instagram. Another Google+ feature that’s widely discussed is ‘Hangouts,’ which introduced group video chat on a social media platform.
After building up their Facebook page for 8 years, users find it pointless to build their profiles from scratch on another social media site which offers no major attractions. Furthermore, this social networking service has widely drawn the attention of digi-geeks limiting it’s usage to hardcore social networkers and not casual users. Right from the look of the site to the lack of user-friendliless, Google+ lacks the substance required to be a mainstream social networking site. It is going to take something more revolutionary to compete with the present reigning social media giant – Facebook.
We all know it takes more for a restaurant to get popular than just serving great food. It also needs to market itself and connect with its customers. Social media has proved a useful tool in serving this very purpose. From launching a new product to harvesting reviews, social media has benefited restaurants in a number of ways. Here are three of the best:
Location based services like Foursquare have not only shown the hungry man the way to a nearby food paradise, but they’ve also played an active role in building a loyal customer base for restaurants. While these services have enabled restaurant owners to put their outlet on the virtual map, they have also delivered foodies with a platform to express their loyalty. With Foursquare, a person frequenting a particular restaurant may compete with other customers and become the “Mayor” of that place. Coupon Applications on Facebook and QR codes are other ways of bridging the communicative gap between outlets and customers. With such social platforms, restaurants can now take notice of the customer’s loyalty.
Gone are the days when restaurants tucked in a feedback slip with your check. While most people are in too much of a hurry to even fill out the survey, some just lie in an effort to be polite. Writing online reviews give customers a chance to get their views across without having to do so in person. This enables them to share genuine reviews which can either be a detailed rant about the decor and ambiance of the place or just a line expressing how yummy the food was. These online reviews have helped restaurants with the management of their ORM (Online Reputation Management). They have also proved to be more accessible and more genuine than paper surveys.
3.Tracking Mentions and Keywords
Twitter, twitter on my screen, who ordered toast and baked beans? Food outlets have often used social media sites like Twitter to take notice of loyal customers over the vast world of the internet. A simple mention of your favorite dish can bring you on a more personal level with your favorite restaurant. Whether it is tracking down people who are enjoying a newly introduced dish or reading about a customer’s unsatisfactory visit to an outlet, restaurants have always used social media to fill the communicative void between themselves and customers.
The Arab World is now using Twitter more than ever before as per a recent study, indicating how popular the service has grown over the past year. Over 2 million public messages or tweets were posted on Twitter every day in October 2011, swelling the number from just about 30,000 in July 2010, the study revealed.
The digital divide is slowly but effectively narrowing down and the number of people taking to internet are on a rise. Internet has totally revolutionized the word ‘communication’. What merely started as means of keeping in touch and search engine, has today turned into business platform. Social media is a nice blend of people’s interaction with technology. Business houses have well understood this and are developing strategies around it.
How social media is different from others
Social media like all other media will provide you with information, news, the latest and everything. Both print and social media can be looked upon for anything that one needs. Yet social media is distinct from traditional media, such as television and newspapers. What works in the favor of internet is its ability to reach out to a large global audience all at once. Print and television media are space constricted and if one wishes to place an advertisement, they are bound by limitations. Another feature of e- media is its availability round the clock. Access to any advertisement is possible at any point of time via internet. The same is not the case with other media. People usually tend to forget what they see and this has been the reason for print media lagging behind. Internet today allows companies to market their products online and it has worked equally well for both the par ties.
Social networking sites and blogging sites to market your product
If your business in not on the digital front, there are large numbers of customers you are losing with big numbers joining in every day. Once on the front, be pres entable in the best form so that your business has that extra edge over competitors. Networking site, Facebook has millions of users globally and this number has been on a consistent rise with each passing day. Such number is tempting enough and hard to lose. Sites such as the Linked In which helps connect professionals can be a great marketing platform if used effectively. Micro blogging site, Twitter can be used to inform users about the company and its product. Also updates about any new product can be put on such sites.
The most popular of video search engines, You tube is another advertising method used on a large scale. One can create and upload videos of the company and its product. Viral marketing is one option one needs to take help of. Project the product in such a way that people share it and in no time it becomes a viral phenomenon. This will be the best marketing strategy one can adopt.