Ways to leverage ‘Secret Boards’ of Pinterest

Pinterest has just recently unveiled ‘secret boards’. Now account holders possess the ability of adding three boards, which will not show up or flash anywhere across Pinterest. There visibility will be limited to their creator and/or any collaborators that they opt to invite. The point is: Is this particular feature of any value for businesses? And does the new privacy capability will defeat the very purpose behind creating and later proactively sharing pins, supposed to go ‘viral’? Continue reading

Stick to basics and you can create a social buzz about your brand

Which are the key aspects of marketing with all-pervasive social media channels? How best to put them to use so as connect and build lasting relationships. Let us try to find out the very basics of the process. They all seem so obvious, but often we tend to forget them while setting lofty goals so it won’t be a bad idea to revisit them, before we set out on our challenging social journey… Continue reading

Social media: A new, powerful communication tool for officials

A resolution the Burlington City Council considered in April at first seemed to adopt the traditional form of government measures. “WHEREAS,” it begins in all CAPs. And what came next offered enough hints this was not a mere run-of-the-mill document, though printed on an 8.5” by 11” sheet of paper. Continue reading

Pinterest + Instagram = Pingram

If you are an avid Pinterest and Instagram user, this just might be your dream application. Pingram, the new kid on the block, allows you to snatch the best of both worlds. Pingram allows you to view Instagram photos in the same way you view pin-ups on Pinterest.

It took Gerrano Varriale, an Italian web developer, just about seven hours to create this mashup. The idea hit him when he was trying to find a way to pin his Instagram photo on his virtual pin-board.

The young designer originally designed the app for his personal use. But while coding, he had a change of heart and decided to make it for everyone. The response for this mashup has been so overwhelming that Varriale now spends most of his free time responding to them.

Pingram, however, has a rival – Pinstagram. Created over the weekend by a pair of friends, Pinstagram features larger pictures on certain browsers and better search options. But it is also facing certain glitches in the second week of its launch.

Gerrano Varriale promises more mashups like Pingram in the future but for now, he just wants to focus on extending the features of Pingram. Here’s a video review on it:

A creative foray into Pinterest for social success

The rapid rise of and rising popularity of Pinterest has indeed taken the social realm by storm. As more and more tech-savvy shoppers turn to interactive social networks for exchange of information, a potent blend of social and search will enrich their overall experience. Brands will need to take into account the evolving pattern even though the search engines are still the biggest resource for referral traffic. Continue reading

Facebook unveils timeline apps to share common interests

Facebook is partnering not less than 60 consumer-driven service entities on the Web in order to let users inform their friends on the site what they are engaged in at a given moment, reading news, planning a holiday, watching a movie or to listening to music of their choice. Continue reading