Stick to basics and you can create a social buzz about your brand

Which are the key aspects of marketing with all-pervasive social media channels? How best to put them to use so as connect and build lasting relationships. Let us try to find out the very basics of the process. They all seem so obvious, but often we tend to forget them while setting lofty goals so it won’t be a bad idea to revisit them, before we set out on our challenging social journey… Continue reading

Social media: A new, powerful communication tool for officials

A resolution the Burlington City Council considered in April at first seemed to adopt the traditional form of government measures. “WHEREAS,” it begins in all CAPs. And what came next offered enough hints this was not a mere run-of-the-mill document, though printed on an 8.5” by 11” sheet of paper. Continue reading

A spotlight on Google’s Jelly Bean Android update

Google well understands what it must do so as to turn Android operating system into a winner for phones & tablets, not only for tech-savvy users but also for laypeople. Instead of simply stuffing complicated features, Android 4.1 focuses on user-friendly simplicity. Jelly Bean, as the system is nicknamed, does not include show-stopping features. But there is Google Now, a worthy competitor to Siri by Apple. Continue reading

10 Social Media Facts and Figures

Today, social media has become a part of our lives. We check our accounts at home, at work and on the go too. It has also expanded into different aspects of our existence such as our personal, professional and of course, our social lives. It has risen since its birth at an impressive rate and is expected to keep rising in the time to come. Here are 10 interesting facts about Social media that will blow you away:


  1. One in every nine people on earth is on Facebook. So if Facebook was a country, it would be the world’s largest country.
  2. Each Facebook user spends about 15 hours and 33 minutes on an average on the site.
  3. 3,00,000 users helped translate Facebook into 70 languages.
  4. Excluding mobile views and embedded videos on sites, YouTube generates 92 billion page views per month on their site.
  5. YouTube users spend a total of 2.9 billion hours per month on the site.
  6. There are about 17 million articles on Wikipedia.
  7. 53% employers use social media to look for potential employees.
  8. Percentage of companies using blogs for marketing has grown from 39% to 43% in the past year.
  9. Google+ became the fastest growing network when it reached 10 million users in only 16 days.
  10. Twitter adds about 5,00,00 users per day.

 Here’s a video with more facts and figures to interest you even more:

Brands spin a web of fun with viral videos

Planting plastic insects in your friend’s bag and making prank calls are a thing of yesterday. Like most things, traditions too have taken to the social media platform.

On the 1st of April, better known as April Fool’s Day, some brands pulled off online pranks which may well be on their way to becoming classics.

Take a look back at the best online pranks and share your thoughts with us if you almost fell for them.

Here are 3 of the best videos which went viral on youtube:

The future is here! Google tells you how to control your e-mail with your body language.

A new breed of penguins – genetic mutation or a prank well executed?

The Legend Of Zelda joins the list of most awaited movies.

Blogger starts rolling out country specific URLs

Internet content censorship has been the most talked about topic for quite some days now. With most social media companies looking for ways to tackle the problem, the search engine giant Google, has come up with an interesting solution to defend its Blogger/Blogspot blogs.

In a bid to prevent Blogger/Blogspot blogs from censorship laws, Google has started to direct users to country-specific URLs. While Google began to direct URLs few days back, it did go unnoticed. (For instance, a blogspot blog with URL [blogname] will now be directed to [blogname] This move will help Google to filter objectionable content in any specific country.

Recently, Google posted on a Blogger support blog,

Why does my blog redirect to a country specific URL?”

The blog explains how Google will use country specific domains for country-wise censorship.

“Over the coming weeks you might notice that the URL of a blog you’re reading has been redirected to a country-code top level domain, or “ccTLD.” For example, if you’re in Australia and viewing [blogname], you might be redirected [blogname] A ccTLD, when it appears, corresponds with the country of the reader’s current location.”

For those, who want to view the pre-censored page, can visit [blogname] from their web browser (where NCR means “No Country Redirect”). This will create a temporary cookie to prevent geographical redistribution.

Presently, Google has partnered with Chilling Effects database. This will help users to get some transparency on the questionable content. This database mostly include blogs that are linked to pirated software.

Twitter, the popular microblogging service had recently implemented similar measures for blocking tweets country-wise.

We will have to wait and watch if this move can create a good impression on the government bodies. In the meantime, we would like to hear from you on whether country specific content censorship is good move for our freedom of expression?

A gist of reports to social site’s prosecution

The Government of India has given the green light to prosecute 21 social networking websites, including several foreign-based companies. This could affect services by Facebook, Google, YouTube, Microsoft, and Yahoo. This development is part of a persistent argument between it and the companies over the need to screen and regulate content (or even censor it). Continue reading

Search, Social and video dominate the Webscape

Every month Opera undertakes the definitive analysis of major trends influencing the realm of mobile Web across the globe. These findings are published under the head, ‘State of the Mobile Web’ that provide a list of the most widely visited websites, apart from key data metrics plus a snapshot of any given trend as chosen by the from Opera Mini analysis team in that month. Continue reading