10 Social Media Facts and Figures

Today, social media has become a part of our lives. We check our accounts at home, at work and on the go too. It has also expanded into different aspects of our existence such as our personal, professional and of course, our social lives. It has risen since its birth at an impressive rate and is expected to keep rising in the time to come. Here are 10 interesting facts about Social media that will blow you away:


  1. One in every nine people on earth is on Facebook. So if Facebook was a country, it would be the world’s largest country.
  2. Each Facebook user spends about 15 hours and 33 minutes on an average on the site.
  3. 3,00,000 users helped translate Facebook into 70 languages.
  4. Excluding mobile views and embedded videos on sites, YouTube generates 92 billion page views per month on their site.
  5. YouTube users spend a total of 2.9 billion hours per month on the site.
  6. There are about 17 million articles on Wikipedia.
  7. 53% employers use social media to look for potential employees.
  8. Percentage of companies using blogs for marketing has grown from 39% to 43% in the past year.
  9. Google+ became the fastest growing network when it reached 10 million users in only 16 days.
  10. Twitter adds about 5,00,00 users per day.

 Here’s a video with more facts and figures to interest you even more:

5 Reasons Why Companies Should Blog More

As a company blogger, one lays the foundations for the brand’s social reach, builds a strong reader base and delivers the company’s core message. But blogging calls for a lot of time, thought and commitment. Today, Twitter has been accepted as the most popular micro-blogging platform. While the term micro-blogging evolved from original blogging, it has grown more popular today. But blogging has advantages of its own. Companies who blog receive 55% more website visitors as compared to companies which dont blog. Good and regular blogging can help a business grow rapidly. A company should use a blog as a medium of expression and a Twitter account should be used like an outpost. Here are 5 top reasons why a company is better off blogging than tweeting:

  1. A blog reflects a company’s love and passion for the industry. With a wider spectrum of expression, blogs help companies get their core ideas across in a better way. Regular blogging will last long term only for companies who are committed to the cause of bringing about a change in their industry. In other words, sincere blogging cannot be faked in the long run as a blog is constructed with genuine thought and intent.
  2. As tweets get older, they get lost and forgotten in a huge pile of other old tweets. Furthermore, Tweets are considered as ‘one time reads’ whereas blogs can be read multiple times because of their informational nature. Older blogs are considered as archives of valuable information and they become more worthy with time.
  3. Twitter, also known as the ‘SMS of the Internet’, is limited to 140 characters. This limitation is enough to get a thought or a link across but not enough to express an idea. A blog provides you with a wider range of expression and more options to exhibit your ideas. It also opens up options of featuring pictures, videos and audio files on your blog making it a more interesting read.
  4. Likes and comments on a blog add value to a blog contributing the opinions and facts of other perple from the industry about the topic. This attribute is absent on Twitter. Although retweets and mentions are interactions of the micro-blogging world, they dont quite add any value to the post. So a blog works two ways for both the reader and the writer.
  5. It is easy to keep track of a blog as new posts add up to the larger body of the blog which is the embodiment of a concept. With every new post, the core idea of the company grows reflecting the belief of the company. This helps the company reaches out to a wider base of readers and also helps it to evolve and realize different aspects of the industry.

10 unknown facts and figures about Twitter

Breaking ground in 2006, Twitter has come a long way in terms of popularity and development. It is not only a powerful advertising medium but also a great platform to share information and thoughts. With more than 175 million tweets flying across everyday, it has also been called the “SMS of the internet”. Here are a few unknown facts and figures about the humble Twitter which deserve a peek:

  1. Twitter was created in March 2006 by Jack Dorsey and launched in July 2006.
  1. The founders settled on the name ‘twitter’ which means ‘chirps from birds’. It then gave rise to the term ‘tweet’ which is a short burst of inconsequential information.
  1. The number of registered users on Twitter grew from 3 million in 2008 to 500 million in 2012.
  1. On Jan 2008, Twitter had a workforce of only 8 employees. There are now over 400 employees working with Twitter.
  1. Twitter’s projected advertising revenue for 2012 is $259 million and that for 2014 is $540 million.
  1. India currently has 13 million users on Twitter.
  1. One million Twitter accounts are created everyday and 11 accounts are created every second.
  1. It took 3 years, 2 months and 1 day to reach one billion tweets from the very first tweet. It now takes about one week for users to send a billion tweets.
  1. Twitter has set a new record of 8,900 tweets per second (TPS). The previous record is 6,939 tweets per second set 4 seconds after midnight in Japan on New Year’s Day 2011.
  1. The first unassisted “out of the planet” Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010.