Professionals take lessons in social media

At the Graduate School of Journalism in Columbia, professor Sree Sreenivasan who has been imparting lessons in digital journalism for over a decade, started continuing education courses in social media about a year ago with a goal to make people think about what they do and how they do things on social media.

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Quick look at some multi-faceted social platforms

Are you looking for a platform that will help you launch campaigns, identify and build audience, and send across targeted messages via a social media dashboard? Are you a media professional looking to strike a rapport with seniors and experienced writers for advice? May be you are in search of a resource that can produce video tutorials, which cover among the Web’s most popular and handy sites?

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A tool to build powerful social connections for businesses

Buddy Media has successfully launched its new social ad management software, BuyBuddy, which will offer brands the scope for optimizing results. Engagement is an important aspect. However, it’s just a means to an end – the scale made possible with the combination of consumer insight drawn from social media, and the reach via paid media to increase sales, along with loyalty.

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Jive releases next-generation social business platform

Jive offers seamless flow between a company’s Facebook fan page and its customer community. Any queries posted to its wall also appear in the customer community. Answers coming from the community are pushed back to Facebook. The platform provides seamless flow between your customer community and your company’s Facebook fan page. Any questions posted to your wall also appear in your customer community. Answers from the community are pushed right back to Facebook.

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How TrueView video option helps your ROI?

TrueView video ads on YouTube, you are needed to pay only when a viewer chooses to watch any of your ads so you won’t get charged when they skip an ad they are not interested in watching or have already seen it. What it means is that your ad budget remains dependent on actual viewers of your video.  In other words, you save money on random impressions as the viewer must watch a video for it to be counted.

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How to cash on the huge popularity of viral videos?

The sharing of memes (any idea spreading person-to-person within a culture) is not new on the Internet like sharing of those funny baby, cat and dog pictures/videos via emails. Social sharing sites, such as Facebook, Twitter and YouTube have only made it easier to share them with a wider audience. One thing apparent is the ability of a video to become a meme – easy to modify & replicate for it to spread faster in a number of ways.

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