Professionals take lessons in social media
At the Graduate School of Journalism in Columbia, professor Sree Sreenivasan who has been imparting lessons in digital journalism for over a decade, started continuing education courses in social media about a year ago with a goal to make people think about what they do and how they do things on social media.
Jive releases next-generation social business platform
Jive offers seamless flow between a company’s Facebook fan page and its customer community. Any queries posted to its wall also appear in the customer community. Answers coming from the community are pushed back to Facebook. The platform provides seamless flow between your customer community and your company’s Facebook fan page. Any questions posted to your wall also appear in your customer community. Answers from the community are pushed right back to Facebook.
How TrueView video option helps your ROI?
TrueView video ads on YouTube, you are needed to pay only when a viewer chooses to watch any of your ads so you won’t get charged when they skip an ad they are not interested in watching or have already seen it. What it means is that your ad budget remains dependent on actual viewers of your video. In other words, you save money on random impressions as the viewer must watch a video for it to be counted.
Pinterest + Instagram = Pingram
If you are an avid Pinterest and Instagram user, this just might be your dream application. Pingram, the new kid on the block, allows you to snatch the best of both worlds. Pingram allows you to view Instagram photos in the same way you view pin-ups on Pinterest.
It took Gerrano Varriale, an Italian web developer, just about seven hours to create this mashup. The idea hit him when he was trying to find a way to pin his Instagram photo on his virtual pin-board.
The young designer originally designed the app for his personal use. But while coding, he had a change of heart and decided to make it for everyone. The response for this mashup has been so overwhelming that Varriale now spends most of his free time responding to them.
Pingram, however, has a rival – Pinstagram. Created over the weekend by a pair of friends, Pinstagram features larger pictures on certain browsers and better search options. But it is also facing certain glitches in the second week of its launch.
Gerrano Varriale promises more mashups like Pingram in the future but for now, he just wants to focus on extending the features of Pingram. Here’s a video review on it:
Read MoreNow Verify Your Business with Foursquare – INSTANTLY!
They say “time is money”, but for Foursquare it seems the reverse is true. The leading location-based social network has rolled out a new service for merchants to verify their business instantly with a one-time fee of $10. This means, businesses can now start using Foursquare’s free tools straight away
Read MoreOf Sports and Social Media
With less than 100 days left, the 2012 London Olympics has been hyped as ‘The First Social Media Olympics’. The International Olympics Committee (IOC) has designed an online hub (hub.olympic.org) to bridge the gap between athletes and fans. With this new integration of social media and Olympics, athletes can now connect with their fans as well as other athletes.
This year, over 1000 athletes have joined the online Olympic hub at hub.olympic.org. Roger Federer, LeBron James and Usain Bolt are some of the popular Olympians being followed. Earlier, regular chat sessions with such athletes and live updates were virtually unheard of. It is now possible with social media.
Fans who engage on a daily basis will be rewarded with videos and prizes. Fans will also get an exclusive behind-the-scenes look at the games, adding a personal and engaging touch to the experience of watching the games. The games will now be covered online in entirety and fans can also comment and chat about it simultaneously. This is a big step up from reading newspapers or merely watching the games on television.
During the 2008 Beijing Olympics, Facebook had about 100 million users and Twitter, about 6 million. In 2012, these numbers have jumped significantly to 845 million and 140 million respectively.Olympics has jumped from TV to Twitter in a few years, opening a portal to a wide array of possibilities. Thanks to social media coverage, London Olympics 2012 will have the largest online conversation the world has ever seen. Here’s some more on it:
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