Professionals take lessons in social media
At the Graduate School of Journalism in Columbia, professor Sree Sreenivasan who has been imparting lessons in digital journalism for over a decade, started continuing education courses in social media about a year ago with a goal to make people think about what they do and how they do things on social media.
What made the Golden Tweet Award winner in 2011 ‘click’?
Twitter declares the Golden Tweet Award at this time of the year. It’s a special honor that goes to a tweet, not only the one most retweeted, but also leaving a major impact when it comes to a larger social good. The award for 2011 has been given to a seemingly innocuous tweet courtesy Wendy’s, prompting the users to retweet for a unique cause.
Read MoreLink between search, social traffic and shopping
Visits to Twitter and Facebook were likely to yield chatter about Black Friday sales, out-of-stock items, parking troubles and long lines. The volume of Black Friday dialogue was 110% more than that recorded last year. There was a marked improvement in positive sentiment in anticipation for Cyber Monday.
Read MoreEight key aspects of your social media strategy
You must see to it that online gossip, the negative talk on networking channels and forums in particular, is nipped in the bud. This forms the crux of effective social media usage. It can be judiciously employed to tackle rumormongers. Which are the aspects that need to form the crux of your social media strategy?
Read MoreSocial Media Marketing Tactics
The rise of social media in recent past has had a tremendous effect on the overall media and marketing sector. It is a fact that social media has become one of the most important marketing tool and that every company (multinational to regional) has recognized for its material success.
The scope of social media is huge and to an extent, undiscovered. This is the reason many marketing companies fruit in the opportunity of experimenting with social media.
Social media optimization is not a popularity contest
If you have a business and are participating in social media networking, you might get a lot of requests on Facebook and twitter. These requests are usually from other companies and fake profiles who have either liked your page or have followed you. To be honest, you will never get benefited from these fake profiles. You will never have a business relationship with these people, neither will they help you in networking.
Social media networking does not depends on how popular your page or your profile is. Social media networking is a marketing strategy and until and unless you are getting returns on your investments, it will not be useful.
Number of followers and likes do not describe the level of your success on social media websites. It is necessary for making your brand and company popular, but it will only help if you are reaching the right audience.
Choose your market wisely
Many people will disagree on the possibility of finding a market and audience on networking websites. It is obvious that there are variety of people from different race, tradition and region. If you ask me, I favour a more selective and mutually beneficial social media tactics. One must be able to recognise the real market which can help your company gain practical popularity and can help your sales.
Social media is considered as a platform which brings people, businesses and organizations closer and together with a mutual interest. The interests may vary from sharing information/experiences, marketing, building reputation etc. Most of businesses look at media optimization as a mechanism to promote their business, and there is nothing wrong with that. The point here is the race of getting highest likes and having maximum followers is shallow and does not helps your company and your brand in the long run.
Times have changed, and so has Internet marketing strategies
We all are familiar with the term “Spamming” wherein companies used internet to force their way into people’s computers. The era of spam marketing is behind us because companies failed to understand the proper use of social media and underestimated the power of consumers. Today, hardly anyone cares to look at a pop up and barely visits the website which forces pop ups.
Social media is a way which can help you gain web traffic and attention to your websites but until and unless this attention is from the right sources, it will not be useful to you and your company. There is no point in trying to sell snow to Eskimos.
Search, consider and select who you follow and who you connect with.
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Four reasons why you need to make a strong social statement
Several research reports have established the fact that a large chunk of Internet users now visit a social networking site or read a blog. However, many smaller companies still are skeptical of social media marketing owing to certain myths that they harbor. Here are the reasons why you need to make a strong social statement:
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