4 most watched videos this March

An unusual Web Video holiday, another unusual musical instrument (floppy disk drives), and Super Tuesday were some of the most watched videos on YouTube this month. These clips were in spotlight apart from March Midwest Tornadoes, The New Classical: YouTube showcase of New Music in Old Styles as well as the Popular Trailers of 2012: Avengers, Hunger Games. We take a quick look at the top 4: Continue reading

Power your Facebook page updates with real-time insights

Marketers and those in charge of Facebook brand pages, along with their analytics firms and agencies can soon expect full availability of in-depth, real-time Facebook Insights. The hugely popular social networking site is keen to provide them with the functionality in the coming few days Continue reading

More user-friendly channels on the top video sharing site

Video content now truly rules the social realm. Indeed, a catchy, crisp and short video with a pertinent theme enjoys higher probability of going viral. This is because of a simulation trigger or when a large number of viewers like themselves to be closely associated with its message. Continue reading

Tips to fine tune your Facebook profile to Timeline

Timeline gets mandatory for all Facebook users, including brands, post March 30, 2012. It is pertinent to consider the fallout especially for smaller businesses, as it’s going to change the whole equation for them. For many of them who spent significant sums and energies on ‘like-gating’ apps, this sure will break that functionality. Continue reading

Forsaking Facebook account privacy for sake of a job? Wait!

Facebook will reportedly fight to prevent finicky employers from seeking access to the job candidates’ accounts, An announcement to this effect has been made by Erin Egan, its chief privacy officer. The development follows reports of many potential employers pushing for access to accounts of their prospective employees.

An individual’s privacy at stake for a job

Sharing or soliciting a password is against the Statement of Rights & Responsibilities of Facebook. The alleged practice of seeking such access essentially undermines both privacy expectations as well as the security of the user and his/ her friends, Facebook maintains, apart from potentially exposing that employer to unanticipated legal liability.

We don’t feel employees should be asking them (prospective employees) to give their passwords; it’s not the right thing to do, and may also cause some problems for the employers, which they’re not anticipating, an explanatory note stated.  For instance, if an employer finds on Facebook someone to be a member of any protected group (on basis of sexual orientation or age), the former may inadvertently open their company up to claims of discrimination in case the person is not hired. Erin Egan further stated:

“Employers also may not have the proper policies and training for reviewers to handle private information.  If they don’t – and actually, even if they do -the employer may assume liability for the protection of the information they have seen or for knowing what responsibilities may arise based on different types of information (e.g. if the information suggests the commission of a crime). it is important that everyone on Facebook understands they have a right to keep their password to themselves, and we will do our best to protect that right.”

Are employers violating aspirants’ privacy

According to legal experts, demand for access to an individual’s private social media page is a violation of the First Amendment. Facebook has reemphasized that the company takes user privacy seriously

That’s why the social site has made it a clear violation of its privacy norms to share/ solicit a Facebook password. No user should be forced to share private information and communications as part of a job application, it affirms. And as the friend of a user, one shouldn’t worry that one’s private communications or information will be divulged to a stranger with whom you don’t intend to share with simply because that user is searching for a job.

Facebook has promised to take necessary action in this regard, either by engaging policymakers or, by taking legal action, where appropriate, including by shutting down applications, which seemingly abuse their privileges.

Google vs facebook: Social and search giants clash

Google’s latest semantic-search push could well help it take on Apple that has propelled its popularity with Siri. The voice-activated search software, loaded on the company’s iPhone 4S, accepts verbal commands and queries to respond with answers. It does so employing computer-generated speech functionality, throwing back the answers with search engines like Wolfram Alpha and Google. Continue reading

Ideas to enhance interactivity of your site

Interactivity is not any longer an optional choice for your business website; it’s an integral element given the virtually unlimited and instantaneous reach of the Web. You won’t be able to leverage the true power or potential of this medium sans connecting with your readers/ visitors. Continue reading

Ubiquitous apps can grab your personal data

Google’s specific security guidelines for Android developers mention the Android security architecture’s core design point is that no app, by default, carries permission for performing any operations, which would impact other apps, the operating system, or the end user adversely. This also includes ‘reading or writing one’s private data. Yet, your personal details are vulnerable to third party use. Continue reading

Why did Twitter pick Posterous?

As widely reported, social networking site Twitter has just acquired Posterous. It hasn’t disclosed the sum to purchase this promising start-up firm in the domain of mobile blogging business. The Posterous team is obviously elated with the development as it’s set to join the Flock at Twitter, looking forward to build exciting things for users now over there. Continue reading

Twitter’s step in boosting its advertising efforts

It has been almost two years now since the introduction of Promoted Tweets, among the first in the company’s comprehensive suite of Promoted Products. And in that time, users across the globe have increasingly accessed the popular social site from a mobile device – low end phones, smartphones or tablets. It has just taken a step further towards making its Promoted Products available to users on their handsets. Continue reading