The Buzz

Social media marketing has come of age, as its rapid adoption by corporate houses around the world testifies. Smaller businesses in particular need to realize the fact that smart usage of the highly popular networking platforms can create immense scope for further growth and expansion, allowing them to tap newer markets and also to grab [...]

What exactly market and media experts are really making out of the proposed Facebook IPO? Here is a quick recap of contrasting reactions from praise to skepticism and from caution to exuberance. We take a random look at the media reports in India, the US and elsewhere to understand the expert’s viewpoints on the initial [...]

Internet content censorship has been the most talked about topic for quite some days now. With most social media companies looking for ways to tackle the problem, the search engine giant Google, has come up with an interesting solution to defend its Blogger/Blogspot blogs. In a bid to prevent Blogger/Blogspot blogs from censorship laws, Google [...]

More and more companies are slashing their budgets on job advertising, instead deciding to divert their recruiting process onto the path of referral hiring and alumni networks. Top HR managers are turning inwards in order to recruit people. In other words, they are drawing on the existing employee’s social contacts to attract the most qualified [...]

The rapid rise of and rising popularity of Pinterest has indeed taken the social realm by storm. As more and more tech-savvy shoppers turn to interactive social networks for exchange of information, a potent blend of social and search will enrich their overall experience. Brands will need to take into account the evolving pattern even [...]

Twitter has declared that it now will use the technology for selectively blocking tweets on a country-specific basis. The social network states the removed content on its site from a particular location would be made available to users from other parts of the world. Before effecting this change, when a tweet was deleted, it would [...]

Regarding its new privacy policy changes, Google states that it will now be able to do many more ‘cool things’ after it combines useful user information across services and products. There is much more that it can do to help them if people share the information with them. Privacy changes to facilitate user interaction For [...]

Though overall prospects for the mega social gaming market are reasonably robust (expected to generate a revenue of over $14 billion by 2015, up from hardly $6 billion last year), the space n is perhaps undergoing early growing pains. Quite a large number of cash-strapped developers jostling for the attention of online gamers have only [...]

Facebook is partnering not less than 60 consumer-driven service entities on the Web in order to let users inform their friends on the site what they are engaged in at a given moment, reading news, planning a holiday, watching a movie or to listening to music of their choice.

For leading four wheeler companies – both from India and abroad, social media is fast emerging as a useful channel to understand the mindset of users and target them better, especially younger people hooked to it in one way or the other. The companies feel it is critical to converse with them in their own [...]