We in digital advertising for sure know about the wonders of social media. The best part about social media sites is that they help businesses communicate with their consumers and thus catch the pulse of the market. Besides, consumers can also complain and share their grievances with the companies, helping them to connect directly with their customers. Customer interaction will also help brands enhance their products and services. more AKPC_IDS += "97,"; Read More →
Social media marketing programs are a great marketing medium for small and large businesses because they create content that attracts attention, generates conversations online, and motivates readers to share it with their social networks. The company’s content passes from them to the user and the user responds as it comes from a trusted source (social site), and not the company itself. more AKPC_IDS += "91,"; Read More →
Different people define social media differently. For some, social media is a place to meet and share content, for others it’s a platform that helps businesses connect with its customers and carry out promotional activities. But with the growing number of people accessing social media sites like Facebook, Twitter, YouTube, etc. everyday, several social media marketers across the world have started exploiting (rather than using) it commercially. more AKPC_IDS += "67,"; Read More →
Just type the word ‘Food’ onto your Google search bar, and you’ll know exactly what I’m talking about. And 1,420,000,000 results in 0.16 seconds isn’t even surprising. What I mean is, can you imagine the number of food-related material & searches online, if the total number of results for just one word is so enormously large and they were so easy to find in the first place?(image source: slurrpy.com) more AKPC_IDS += "57,"; Read More →
I have two words for you – Subliminal Advertising. We’ll get into that in a bit but first I’d like to ask you this: Have you ever wondered why there are so many, sometimes pointless, fanpages on Facebook? And have you ever wondered why, even when you’re doing it yourself, millions of people join these pages? more AKPC_IDS += "42,"; Read More →
Facebook Pages are a common sight today. Everyday, several Pages are created on the social networking site on various subjects to draw users and engage with them. However, what is not common in all these Pages is the success factor. By success, I mean the level of engagement, the quality and frequency of post updates, the number of “likes” generated, and the “big idea” that motivates users to want more from the brand. In the previous post, we discussed how Nestle is having a difficult time... more
Now that the confectionery major “Nestle” is bombarded with negative sentiments by people across the world, it is time that the brand takes careful measures to manage its online reputation. With hundreds of hate comments being posted by users on the official Nestle fanpage everyday, it is certainly not going to be easy for the company to calm them down in a matter of few days. This is going to take some time for it to act and convince the “agonized”, “emotional”, “pessimistic” and... more
social media websites There are hundreds of social media websites that could be used for marketing purposes. But selecting the ones which would fit your business the best is an important decision, if you wish to control your efforts, time and cost. There are certain misconceptions when it comes to social media engagement that always traps several marketers in its loop. Some of the most critical ones are: • Targeting multiple social media sites will help my brand achieve greater awareness... more